How To Choose The Best Music For Your Video Marketing Project
So, you are wondering picking up right music for your project? Or having trouble choosing the best music for your video and to make a passionate expression of your new music?
Then you definitely have to discover a means to naturally create and develop the partnership between your viewer as well as your message. There’s not any other better connection involving your company and your audience compared to good new music.
Listed below are 6 functional tips for choosing the best songs to go with your video:
1. What part will audio play?
To begin with, you want to know what type of audio you need to use in your video. Are you going to produce the music and make it the focal point of your video? If the impact of the music is very significant, it may directly take away instead of add to the total outcome of the video.
Would you like your music to converse general information or merely technical information vis-à-vis your field without distraction? These queries are what going to direct the type of music that you may use on your videotape.
Therefore, If you’re trying to send in depth technical information, then your type of music ought to be styled as a supportive underscore which won’t divert the responsiveness of your viewer. Also, if your music is broader, then you want to use foreground music which probably will bring out a few emotions.
Video about how music impacts on your product at the end.
2. Utilize Intro and Outro Audio In The Both Ends
To get your video impactful, you want to add some intro and outro song into the video. I.e. You need to add it at the beginning of the video and also the tail end of this video too
Once you have the intro and outro audio in your video, it helps provide your video a tone, make a short message, and also gives your viewer a sense of satisfaction. A superb solution to attain this would be to combine the sound by having a graphic for about 3 – 5 secs in the video. It is also possible to decide to try to divide the video chapters in certain point by merely increasing the volume of the audio.
There are many ways how to do it. I will show you 2 ways how usually I am creating this one.
As an ableton user, I prefer to make intro and outro fades there. So, firstly we upload our music in a project
Then click right-mouse on clip and choose “Show Fades” or use Ctrl+Alt+F
Then you will see envelopes. Just drug them with mouse and you will see how it makes audio clip more smooth on ends.
Then click on export button.
That`s it! Congratulations!
Of course, fewer people using such professional software. So, you can go with easier way and use program, called “Audacity”.
Here how to do this.
Firstly, upload your music
Then choose effect – fade in
Same, but this time fade out
Click on export
You can find more info on their page audacity.
3. What Is the Financial Plan?
A music financial budget is not the same from one individual to another. It all depends on if you want the aid of a music composer to generate an original track for your video project or you’ll be paying to have a permit to use a track from the music archive.
Your budget can be as low as $10 and as large as $100 to buy a permit in the audio library for little private use video and someplace in between $300 – $1000 to get a superb composer to generate an original track to get a brief video. It is really important for video marketing as well.
So, you have mostly like 3 options:
1) Royalty free music is your best option, since these are songs and music, specially designed to be placed as background music in videos. Their licenses of use will fit perfectly for any purpose.
2) Music under creative commons licenses.
I do not recommend to use it, because it will be more complex to come across high quality music. And every license features several requirements that will get integration of music in your project more complicated.
You can find several types of Creative Commons licenses and some do not let the usage of music in commercial projects. For details visit our faq where I clarify what does royalty free music mean.
3) Hire a producer/composer.
Employing a producer only if you have the suited funds and the video is actually essential. Producer can express the moods and ideas which can be designed in the video production to ideal.
If you need to produce a series of clips, this is likewise a wonderful method. So, all of them have a musical logic and allows to transfer a solid musical product/brand.
There’s one big problem, where do you even begin?
Finding a suitable library can lead to frustrate. That`s why we different. Our prices as low as $14.95 per track with quality equaled to $100 and more! I believe it is a great option for many independent producers, filmmakers, video marketing niche. Just look at those examples:
Our library contain hundreds of music tracks from a range of different genres.
4. Use Music Which Conveys Messages
You want to think about the location of your audience when choosing the right music for your project. You want to realize the form of music that your audience can be accustomed to listening to, whether folk music, rock music, or even cinematic music. The cultural background of your audience matters much when choosing your songs.
Will playing a particular genre of songs appeal to your audience? Can it speak to their heart directly? And whenever you intend to achieve some broader market or some other age range type of music subsequent searching for a piece of music which is broad however appealing is advisable. You do not need to take out some section of your audience by being genre-specific with your music.
5. How do you implement music that suits to your tone of voice?
Main problem a lot of folks make is they choose music that doesn’t suit with their tone of voice. If you plan to do overvoice commercial, or sing, or do a lyrics video you need to remember that doubtedly each composition will do the job for you. Perform a few tests before you download or purchase songs. Test out your video marketing strategies before pushing start button.
I will show you the trick, how to do this easy and fast. Let`s go…
Open up several windows, first window with your video recording project and second with audio library. Since I am using ableton, I opened it there.
Next you’re going to press start button in your editing application/software. You can use Screenflow or Camtasia and then play on tracks you wish to try. Continue to keep your music perfoming and simply move through the library jamming and feeling what works.
When you hear the most suitable track it will spot out at you. Don`t make volume on video too loud, so the music doesn’t interfere your voice.
PRO TIP: Try to avoid songs which may have emphasis or musical instruments. They can interfere with your voice (solo guitars, flute, etc).
6. Hold background music in the background
Why? If you create a great deal of speaking style videos than your viewers need to hear you, not only the music.
You shouldn’t have to pay attention hard to understand what you’re saying. The background music should stay loud enough to increase interest, but not too noisy that it distracts.
Once you completed all the steps, your videos are going to stand out from the crowd and I am sure it will keep your viewer engaged.
I highly recommend you to check out my latest article with providing best tips for video creators on youtube.
P.S: How to do it all quickly & easily in 1 clean sweep? – Just send me a message and I will help you to pick up the best music score for your product.
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Here is brilliant example how music impacts on your video or product:
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